Video Game pt.2

Hockey Life is a video game where you create a character and play in games as him from a young age to pros. It involves realistic game play and graphics.

Slogan- "live the dream"

Target Market: 

Young kids, hockey players/fans, kids who enjoy video games.

Marketing Mix:

Product- Video game sold for all consoles. Has lots of in game features and includes a good story mode from a child hockey player to one in the pros. 

Price- Hockey Life is sold for $59.99 in stores.

Place- Can be found at Best Buy, Target, Walmart, Game Stop, Amazon, eBay on more websites and at more stores as popularity increases.

Promotion- Ads for this game will be seen during before and after hockey games, that is where the majority of people who buy the game will be watching. Also seen on billboards and in stores.